We started our marketing journey from Austria where a new concept of Eurobike Media days was introduced. First it seemed that nobody was interested in our long and weird looking bikes. We were watching across the row when Cannondale was launching their first Moterra E-Bike with applause from dozens of media representatitves.

When the smoke and mirrors were put to side, the media personnel started to look around for something else. After the first rider came back from the mountain our bikes were not seen any longer because everyone wanted to make a story about the 15-20 cm longer bikes that were pushing the envelope.