COMPANY

We didn't find the right bike. So we built the factory.

50 frames a year. One engineer. Every build personal.

2013
ORIGIN

It started with a bike that didn't exist. So we built it.

Jyväskylä, September 2013. Leo Kokkonen started Pole in the basement of an old bakery — not as a business plan, but as a problem to solve. No production bike offered the geometry he wanted to ride: slacker, longer, more stable at speed.

The numbers he drew were wrong by every standard of the time. On the trail, they turned out to be right. That mule became the proof that the industry had drifted from what riders actually needed.

PHILOSOPHY

I built the first one because I couldn't buy it. I'm still building because the best frame is the one built for the person who rides it.

— Leo Kokkonen, founder

That's not a marketing line. It's the reason the company exists. The industry optimizes for volume. We optimize for the rider in front of us.

One frame at a time, measured and built to a single person's dimensions.

MILESTONES
 
2013
The mule
A modified K9 DH001-S in the basement of an old bakery in Jyväskylä. The numbers were wrong by every standard of the time. On the trail, they turned out to be right.
 
2016
Evolink
64.5° head angle. 77.5° seat tube. The geometry that changed the conversation — years before the industry moved the same direction. Pinkbike called it a bike ahead of its time.
 
2017
Machine & the carbon decision
After years rejecting carbon fibre — toxic process, ocean-dumped offcuts, handwork disguised as craft — Leo figured out how to machine and bond a hollow aluminium frame. No one had done it. The process had to be invented. Black Friday 2017.
 
2018
Stamina
A gravity-enduro platform designed from scratch in under six weeks. Machine and Stamina gave us two race-proven CNC platforms — and a factory team to prove them.
 
2019
World stage
Leigh Johnson finished 9th overall in the Enduro World Series on a Stamina. A Finnish factory brand, competing against the world's best-funded teams — and beating most of them.
 
2020
Restructure
COVID changed everything. We sold all stock, restructured the company, and Leo took on the role of CEO. The question became: what kind of company do we want to be?
 
2021
Voima
Our first electric platform. Launched during a global component shortage — and sold more in two weeks than the entire previous year combined.
 
2022
Voima & Vikkelä
Over 400 Voimas delivered. Vikkelä followed as the motorless counterpart — same platform, pure pedal power. Leigh Johnson finished 3rd overall in EWS-E.
 
2023
Onni & Sonni
Modular frame architecture: one platform, four configurations from DH to enduro. Onni Rainio raced the World Cup downhill circuit on the bike named after him. Then the industry downturn hit.
 
2024
Reset
We stopped. Machines broke. A nationwide logistics strike paralysed shipping. We filed, restructured, and asked the only question that mattered: how to make the right bike for each rider.
 
2025
New beginning
A clean start. Pole's IP and product lines continue under renewed ownership — same vision, refined and focused. The Pole Bicycles name carries on.
 
2026
Bespoke
50 frames. 50 individual builds. Every dimension tailored. Every component chosen. No catalogue. No stock. Only yours.
HERITAGE

Every Hiisi carries a decade of lessons.

22 models. Four platform generations. Each one solved a problem, proved a principle, or changed the industry's assumptions. This is the lineage behind the Hiisi.

2014–16
The Originals

First deliveries from a bakery basement. Welded aluminium, radical geometry. 2014 brought the first four models; by 2016 the Evolink had rewritten the rules.

Evolink 140
Trail — the game changer
64.5° head angle, 77.5° seat tube. The first mass-production bike with new-school geometry. The industry followed years later.
GEOMETRY REVOLUTION
Evolink 150
27.5" Trail
The trail monster. 150mm felt long back then.
Evolink 176 "Vaara"
Mini DH
Built for Finnish downhills. Named after danger.
Evolink 130
27.5+ Trail
3" tyres when the industry was still experimenting with width.
Evolink 110
29" Trail
Our first 29er experiment. Brought new riders to Pole.
Rinne
DH
Featured on Pinkbike in 2015. Where the media story started.
Laki
Enduro
Tested in Malaga, 2014. One of the first four delivered.
Polku
Trail
Part of the original lineup.
Taival
Adventure
The explorer of the family.
Taiga
Fat Bike
Pole geometry for Finnish winter. Beloved, cancelled by COVID.
Tomu
Dirt Jump
The rowdy one.
Sarvi
Urban
A hell of a ride for urban riders.
Kulku Lähi
Commuter
Daily transport, Pole philosophy.
Kulku Peli
Commuter
The sporty commuter.
Kolmi
Trike
Three wheels. Still Pole.
2017–19
CNC era

Carbon rejected. Solid 7075 aluminium chosen. Two platforms that proved CNC-machining belongs in mountain biking — and took Pole to the Enduro World Series.

Machine
Enduro — first CNC hollow frame
CNC-machined 7075 aluminium, hollow structure bonded with Pole's own method. 180mm front, 160mm rear. Every surface shaped with intent, not inherited from tube stock. Announced Black Friday 2017.
CNC MACHINED
Stamina
Gravity Enduro — EWS proven
Designed from scratch in under six weeks. Available in 180mm and 140mm. Leigh Johnson rode the 180 to 9th overall in the 2019 Enduro World Series.
EWS 9TH OVERALL
2021–23
Platform era

One architecture, many configurations. Electric and motorless. From trail riding to World Cup downhill — proven modular design.

Onni
DH / Enduro — modular architecture
Four configurations from one frame: DH (200/200), Downduro (190/200), Enduro (170/170), Trail (160/170). Named after Onni Rainio. Raced at World Cup DH level in 2023.
WORLD CUP DH
Voima
Electric Enduro
First e-MTB. 190mm travel. Sold more in two weeks than the entire previous year. 400+ delivered.
Vikkelä
Enduro
Voima's motorless counterpart. Same platform, pure pedal power. 190mm.
Sonni
Electric DH / Enduro
Onni's electric sibling. Bosch CX Smart System, 750Wh. Three configurations.
2026
Bespoke era
Hiisi
Bespoke platform — everything we learned, distilled
One platform. Your dimensions. Your components. 50 frames per year. Built to order in Jyväskylä. No catalogue. No stock. Only yours.

22 models built between 2014 and 2023. Every one a lesson. The Hiisi is the answer.

FINLAND

Designed where conditions don't forgive shortcuts.

Finnish engineering culture is defined by a simple principle: if it works here, it works anywhere. Our climate, terrain, and temperament demand products that are honest in their construction.

That culture doesn't just influence how we build — it's the reason we exist. Keeping everything in Finland keeps us honest.

Directness

No marketing fog. We tell you the geometry, the weight, the tolerances. Whether you like them is your call.

Sisu

There's no Finnish word for 'good enough'. There's sisu — the stubbornness to finish what you started at the standard you meant it to have.

Substance

If we claim a number, it's on the drawings. If we claim a process, it's in the shop. If we claim a result, someone rode it.

COMMUNITY

Pole riders aren't customers. They're co-conspirators.

Every frame we ship starts a relationship. Our riders test, feedback, and push the boundaries of what we build. They're not buying a product — they're joining a process that never stops improving.

Bespoke Club

Every Bespoke owner automatically joins a community built around shared standards and direct access to the people who build your bike.

Priority access

First allocation on new models and limited releases.

Direct line

Personal contact with the engineering team.

Owner events

Rides, factory visits, and gatherings.

Lifetime support

Your frame evolves with you. Upgrades, refinishing, geometry updates.

IN NUMBERS

2013

Founded

Jyväskylä, Finland

50

Frames · year

Deliberate, not limited

±0.05

mm tolerance

CNC machining precision

1

Rider · per frame

Every frame built for its owner

LEGAL

Legal entity

Pole Bicycles

Business ID: 3444291-5

VAT: FI34442915

Factory & contact

Pole Bicycles Factory

Jyväskylä, Finland

care@polebicycles.com

This is Pole. Is it for you?

If you've read this far, it probably is.